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The Internet, arguably the most useful technology of modern times, is rapidly changing the face of many professions. Teaching is no exception to this. Read on to explore the vital role of the Internet in education and exactly how to market yourself as a teacher online.
Technology has undeniably greatly changed the face of the classroom and, with it, teachers’ lives. With tablets, laptops, and smartphones seamlessly connected to support learning in class, teachers are embracing technology to enhance both students’ learning and their practices.
The Internet not only simplifies teachers’ lesson preparation, with a lot of software available out there that allow them to plan interactive, multimedia-rich classes, but it also significantly aids assessment, making it faster and helping them give real-time feedback to their students. The Internet now also makes communication between teachers and students instant, meaning teachers can be contacted at all times with questions and initiate group discussions on the curriculum, engaging their students more effectively.
With more and more students opting to take classes online, it looks like the shift to technology-based learning will keep impacting the teaching profession more and more.
The Internet can both benefit and pose challenges to the teaching profession. We list some of the most significant advantages and disadvantages below.
With millions of teachers around the world competing for jobs, the importance of knowing how to market yourself online cannot be understated. The most successful online teachers are the ones who manage to build up many referrals and maintain a good online presence, thus making their business grow.
Marketing yourself online as a teacher involves a range of self-promotional activities, from creating teaching blogs and videos, to getting a logo and a professional website and interacting with students on educational topics on social media.
The presence of social media is growing vigorously in every aspect of our lives. Facebook, Twitter, Pinterest, and Instagram are some of the world’s most popular social networks with many millions of active users and teachers should think of them as an opportunity to easily reach their audience and increase their clients.
Effective social media marketing for teachers means developing a thoughtful brand by sharing and generating knowledge and content related to their services, in order to reach and engage with students and other educators alike. Teachers will benefit from developing a solid social media strategy to promote themselves online. Below we outline how to market yourself on social media.
Instagram can be a great tool for showcasing your work and promoting your teacher’s brand. Create an account especially dedicated to your teaching services and update it regularly.
Your posts can range from pictures of completed student projects and exciting classroom activities to educational photo and video tutorials on your teaching subjects. Use industry-specific hashtags to maximize your reach and engage with content made by like-minded educators, to increase your visibility on the platform.
Here are some different techniques you can try to grow your Instagram following:
Some tips to make your Instagram account attractive and inviting include the following:
Warning: Keep in mind that posting photos of your students is not considered appropriate, as it violates their privacy and can be downright dangerous by exposing their location to potential predators.
When creating your Facebook teacher account, it is important to keep it clean and professional. Ensure your personal account is private and use your teacher account exclusively for education-related purposes.
Choose a professional photo as a profile picture and list your educational background professional teaching achievements. Updates to your page can include announcements, blog posts, and videos about the subjects you teach, in order to establish an online community around your classes.
Facebook, as a platform, has a large focus on personal, one-on-one interactions and makes it very easy for teachers and students to communicate quickly and directly. However, it is a legal grey area in education whether private communication over the Internet is appropriate and should be allowed.
While a lot of schools do not yet have policies in place that prevent this, it is best for teachers to stay on the safe side of the law by restricting communication to the official, monitored, and supervised platforms in order to not inadvertently cross professional boundaries.
When getting started on Facebook, it could be very useful to post an advert about your services. Once you start to build up your following, you should aim to keep your audience engaged by regularly sharing photos and videos of student projects, activities, and events, and content related to the subjects you are teaching.
This is, essentially, marketing yourself, as not only posting on Facebook can give your students’ parents a glimpse into what their children get up to daily, but it works to inspire trust and confidence in your services as you are building yourself up as a thought-leader in the education community.
Facebook can be a lot more than a self-marketing tool, though. A growing number of teachers are actually using the social networking platform creatively to boost engagement in the classroom. Here are some ways you can do that too:
Pinterest is a favorite platform with educators, as it is a great place to find inspiration for lessons and classroom activities. Using online “pinboards” teachers can save anything from photos to blog posts in one easily accessible and usable place.
Pinterest not only contains a huge wealth of posts with tips for teachers to look through, but users can also create their own pins linking to their website, blog, or other social media and gain exposure themselves. Teachers can also create collaborative boards on the platform, making it a truly interactive tool.
There are several different ways to make money as a Pinterest teacher, such as:
Teachers Pay Teachers, commonly referred to as “TpT”, is an open online marketplace, where teachers come together to sell and buy original educational resources in digital, downloadable formats. Since its establishment, it has become widely popular with educators across the globe, who use the platform not only to earn extra teaching income but also to communicate with a very active community of like-minded professionals.
Teacher blogs, often referred to as edublogs, are blogs created by teachers for educational purposes. These blogs help teachers share their knowledge and ideas and allow them to connect with their reader-base of other educators and students, all while establishing their professional brand.
With websites like WordPress, the landscape of blogging architecture is becoming increasingly simplified and so it is no wonder that more and more teachers are turning to blogging. Blogs give teachers credibility since they are evidence of their passion and commitment to their work. Educational blogs also often create conversations around various topics, inviting students, parents, and other teachers to participate, establishing strong and curious learning communities.
Here are some ways to make money through your teacher blog:
Online tutoring is the process of tutoring in an online, virtual environment in which teachers and students are separated by time and space. Most tutors use established online tutoring platforms for their lessons, which are websites that incorporate the latest technological developments on the market to create sophisticated learning environments. Using online tutoring platforms has both benefits and challenges for teachers.
In today’s age, marketing oneself is paramount for professional success. In an online education environment that is rapidly growing, teachers can significantly increase their earnings by successfully using Internet resources, such as blogs and social media, to build a credible brand.
While online tutoring platforms often help to advertise their tutors, it is wise to independently maintain a carefully-curated online presence that will earn your clients’ confidence. Join Eurekly to reap all the benefits of tutoring on one of the world’s leading online tutoring platforms and maximize your earnings!